11/29/2023 0 Comments Lightspeed university galleriesAdditionally, artists can sell prints, merchandise, and even digital downloads of their work through social media, enabling them to profit from their art without relying on traditional sales channels. Platforms such as Patreon and Ko-fi allow fans to support their favorite artists through monthly subscriptions or one-time donations, providing a steady income stream for creators. This direct engagement allows artists to receive immediate feedback on their work, fostering a sense of community and collaboration that was previously difficult to achieve.įurthermore, social media has provided artists with new avenues for monetization. Social media platforms have become virtual galleries, where artists can curate their portfolios and engage with their audience directly. This newfound accessibility has led to an explosion of creativity, as artists from diverse backgrounds and disciplines can now share their work with the world. Social media has leveled the playing field, allowing artists to bypass traditional gatekeepers and reach a global audience with just a few clicks. However, these institutions often catered to a select few, leaving many talented artists struggling to break through. Previously, artists relied on galleries, museums, and other traditional institutions to exhibit their work and gain recognition. One of the most significant changes brought about by social media is the democratization of the art world. This digital revolution has not only transformed the way art is created and shared but has also opened up new opportunities for artists to monetize their work and build sustainable careers. With the rise of platforms such as Instagram, Facebook, and Twitter, artists have found new ways to showcase their work, gain exposure, and connect with audiences worldwide. The impact of social media on the digital art landscape is undeniable. ‘ ColourFlux’ is on show at Graham’s Fine Art Gallery, Johannesburg from 26 January till 11 March 2017.The Impact of Social Media on the Digital Art Landscape Her work can be found in private collections in South Africa, Singapore, London and US. Morrison has exhibited in group shows in London and New York and corporate venues and has had solo exhibitions in London. It is sifted through my memory and imaginings,” says Morrison.īorn in Durban in 1971, Morrison initially studied art at Natal Technikon and later at the University of South Africa but soon left to pursue her studies in London where she attended the Chelsea College of Art and Design and graduated from the prestigious Central Saint Martins College of Art and Design. My inspiration comes from the world around me and then it becomes something of its own. “Whether it is a plant or clouds or smudges on a wall, these can all serve as inspiration for me and act as a starting point for a painting. Morrison explores the way that abstraction allows for ambiguity and does not necessarily need or want definitive answers or didactic explanations. Painting is, for Morrison “a physical encounter of freedom it is essentially a bodily act and experience”. For example, thin and thick application of paint, dense versus transparent strokes, ordered pattern and free pattern, ad hoc marks, controlled brushstrokes and ones that allow for accident and free rein. Jennifer Morrison’s work deals predominantly with colour and shape and she uses these elements to explore juxtaposition, repetition, movement and rhythm. Jennifer Morrison at Graham’s Fine Art Gallery Image courtesy of Graham Fine Art Gallery. It is sifted through my memory and my imaginings.”
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